Shadow and Charm

Kari Schad
Aug 16, 2025
2 min read

Updated: Dec 29, 2025

Gifts from the Other Side

Spooky season is whispering… are you listening?

There’s a shift in the air,

a cool hush that drapes across your shoulders like a forgotten cloak. You might miss it if you’re rushing.

But if you pause… You’ll feel it.

The veil is thinning, slowly. The shadows grow longer.

And everything ordinary begins to shimmer with something just beyond.

We call it the in-between. You might call it home.

At The Rustic Witch, we’re welcoming this sacred threshold with our new collection: Shadow & Charm: Gifts from the Other Side. A soft, subtle nod to the season of spirits and a celebration of the magic we carry into the everyday.

This isn’t loud or garish Halloween. This is a flicker of candlelight. A wind spinner catching something unseen. A mug that feels like a cauldron in your hand. A magnet that turns your fridge into a miniature altar. A journal that seals your spell the moment ink touches paper.

summerween witch flyin — Summerween Flying Witch

Each piece is meant to be used, loved, and gifted passed between hands like a secret. Whether you’re curating your own autumn ritual or sending a little magic to someone who feels the shift like you do… this collection was made for us.

summerween witch mug — Not your average morning ritual mug

✍️ Feeling the pull?

Here are a few whispers to guide your pen:

🕯️ What everyday item in your home might be holding a memory that isn’t yours? 🍂 Write a letter to the wind. Tell it what to carry away. 💀 What would your coffee say if it had a secret to tell you? ✍️ If your pen were possessed… what would it write before you could stop it?

🎁 A Little Something for You

To honor the magic of early gifting and secret sharing, we’re offering 35% off everything in the Shadow & Charm collection just use code Insta35 at checkout.

Gift a little. Keep a little. You know the rules don’t apply during this season anyway…

🖤 With moonlit love, Kari & Brandi — The Rustic Witch Team